Privacy Policy

We may collect the following information when you visit our website, place an order or contact us:

• Name
• Phone number
• Email address
• Shipping address
• Billing address
• Order details
• Payment status
• Customer support messages
• Website usage information
• Device, browser and IP-related information
• Marketing preferences, if you opt in

We use your information to:

• Process your order
• Deliver your product
• Send order updates
• Provide customer support
• Handle returns, refunds and complaints
• Improve our website and services
• Send promotional offers, only if you opt in
• Prevent fraud, misuse or unauthorized transactions
• Comply with legal and regulatory requirements

We do not store your full card details, UPI PIN, net banking password or sensitive banking information.

Payments are processed through secure third-party payment gateway partners.

We may share limited necessary information with:

• Courier partners
• Payment gateway providers
• Website hosting or technology service providers
• Customer support tools
• Legal, tax or regulatory authorities when required
• Marketing or communication tools, only when needed
• Advertising measurement platforms, currently Meta — see Cookies and Tracking

We do not sell your personal information to advertisers.

We use two kinds of cookies and similar technologies. Essential ones keep your cart, checkout and sign-in working, and cannot be switched off. Analytics and advertising ones — including the Meta (Facebook) Pixel — help us understand how the site is used and measure whether our advertising is working.

Analytics and advertising cookies only load after you accept them in the cookie banner shown on your first visit. If you choose “Essential only”, the Meta Pixel stays switched off in your browser.

Separately, when you complete an order we send details of that order to Meta through its Conversions API, so we can measure which advertising leads to sales. This happens for every completed order, whatever you chose in the cookie banner, because it relates to a transaction you asked us to carry out. What we send is the order number and value, your email address and phone number in hashed (one-way encrypted) form, your IP address, your browser’s user-agent string, and any Meta advertising identifiers already present in your browser. Hashing means we never send your raw email address or phone number; Meta compares the hashed values against its own records to match the order to an advert.

Your cookie choice is stored in your browser for this site. To change it, clear the site data for diteup.com in your browser settings and the banner will appear again on your next visit. You can also block cookies entirely through your browser, though some parts of the site may then stop working.

We take reasonable steps to protect your personal information from unauthorized access, loss, misuse or disclosure.

However, no online system is completely secure, so we cannot guarantee absolute security of data transmitted over the internet.

We keep your personal information only for as long as necessary for order processing, customer support, legal compliance, tax records, fraud prevention and business purposes.

You may contact us to:

• Update your personal information
• Request correction of incorrect details
• Request deletion of your information, where legally possible
• Opt out of marketing communication
• Ask questions about how your data is used

Some information may need to be retained for legal, tax, accounting or dispute-resolution purposes.

Our website may contain links to third-party websites, payment gateways, courier tracking pages or social media platforms. We are not responsible for the privacy practices of those third-party websites.

For privacy-related questions, contact:
Email: info@diteup.com